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Different Strokes: Using Features to Differentiate Nonwoven Wipes

Posted by Chris Rowlett

nonwoven wipes can be differentiatedHow people keep things clean is changing. The old ways of laundering towels and cabinets full of products are giving way to wipes pre-soaked with cleaning solutions in a variety of fabric colors and textures.

The U.S. wipes market was worth $2.5 billion in 2012. All indications are that the market will continue to increase over the coming years. Nonwoven manufacturers are working hard to meet the demands of the marketplace with a variety of features built into the nonwoven fabrics designed for wipes manufacturers. Because of the competitive marketplace, it’s important for converters to consider how to differentiate their wipes products from others.

  • Colors: Wipes manufacturers have the ability to produce blue wipes, green wipes or other color wipes to enable converters to create end-use products that are easily identifiable.
  • Textures: Adding textures into the nonwoven wipe fabric not only allows for greater scrubbing power on the consumer end but also helps to increase product differentiation.
  • Patterns: Patterns can be incorporated into nonwoven wipes fabrics to add to cleaning capability and to increase product differentiation.
  • Fabric strength: Increasing the fabric strength of some nonwoven wipes enables converters to create wipes for a variety of uses. For example, wipe fabrics manufactured with a higher tensile strength can be utilized in tougher industrial environments.

Nonwoven manufacturers can use a variety of these features to assist their converter partners in producing wipes designed for multiple industries and uses.

How do you ensure your products stand out in the marketplace?

Nonwoven Textiles Whitepaper

Blog image courtesy Stuart Miles/

Topics: General Nonwovens

Nonwoven Manufacturing Is Our Business

We're interested in finding solutions for manufacturing problems in the nonwoven arena.  We view challenges as an opportunity to assist a manufacturing partner when no one else can.  If you're looking for tips on the nonwoven manufacturing business, you've come to the right place.

Things to consider:

  • More products are using nonwoven fabrics than ever
  • As technology improves, so does nonwoven manufacturing
  • You should always partner with a manufacturer interested in solutions

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