As a nonwoven manufacturing partner, we certainly understand our side of the business. We know nonwovens from meltblown to spunbond. We know what our products can do and what they can’t and we know exactly how to engineer nonwoven fabrics to perform at maximum capacity for each application.
Our converters and manufacturing partners, on the other hand, know their products in exactly the same way. They understand the end-use requirements of the products and know how they want their products to perform.
Expertise reigns supreme on each side of the manufacturing equation. The question becomes, however, how do converters and manufacturers work most effectively with nonwoven manufacturing partners?
- Provide more detail, not less. You know your products inside and out. You know what you want them to do, how you want them to look, how long you want them to last and what color they are going to be. The more information your nonwoven manufacturers has, the better they will be able to engineer a nonwoven fabric to meet your specific product needs. Give your nonwoven partner concise details about every aspect of your product and they may be able to provide an innovative edge to improve the end-use performance.
- Understand that the lowest price doesn’t always give you the best product. Yes, your nonwoven manufacturer may be able to provide a nonwoven fabric at the price point you are looking for. And the fabric may perform just fine. But, be sure to listen to your nonwoven manufacturer’s suggestions.They may suggest a stronger fabric to meet your application needs. It may cost a little bit more but, in the end, can impact your product’s performance significantly. That makes happy customers. Happy customers buy more products. It’s a win-win situation.
- Communicate more. From the beginning, establish strong communication expectations. Let your nonwoven partner know how often you need project updates. Be explicit about deadlines. Ask questions if you don’t understand something. Your nonwoven partner wants to engineer a fabric that meets (or exceeds!) your expectations. Be very clear about your expectations, your product needs and your budget from the very beginning.
Working together effectively is the absolute best way to produce products that are successful in the marketplace. By following a few simple guidelines, converters and manufacturers can work well with their nonwoven manufacturing partners.