phone(888) 886-7148 or (336) 886-7111

Nonwovens by FDI

Printing on Nonwoven Wipes is Now More Than Just Branding

Posted by John Field

According to a recent Nonwovens Industry article, printing and coloring wipes is evolving to communicate messages other than branding to wipes customers.   Since the combined consumer and industrial wipes markets are expected to increase to over $15.8 billion by 2017, manufacturers are expected to continue to move forward with new technologies.

ClothThingInitially, printing on wipes was intended to communicate branding but now innovative manufacturers are coming up with different uses for printed wipes.   Some companies are now finding a new functionality for printing on wipes by teaming up with ink companies to develop disappearing inks or detection inks on wipes.

Disappearing Ink

Some companies are now manufacturing wipes to indicate usage to the consumer. The ink is designed to fade slowly over a certain number of uses to show the customer that the effectiveness has diminished and it’s time to get a new wipe.


One company was recently a finalist for a World of Wipes Innovation Award for a wipe that detected TNT or other explosives by changing color when the user wipes a surface containing those materials. Using ink chemistry to detect other materials is certainly on the development pipelines of wipes companies.

Enhanced Branding

With an eye toward differentiation, companies use patterns and ink to stamp their brand on wipes products. When the patterns and inks work together to increase functionality of the wipes, the brand image and overall positive perception is enhanced for the end-use consumer.

At the end of the day, ink companies, nonwoven manufacturers and wipes companies will continue to work together to move wipes technology to new levels of functionality to capture increasing chunks of market share in a rapidly expanding market.

Nonwoven Textiles Whitepaper



Topics: General Nonwovens

Nonwoven Manufacturing Is Our Business

We're interested in finding solutions for manufacturing problems in the nonwoven arena.  We view challenges as an opportunity to assist a manufacturing partner when no one else can.  If you're looking for tips on the nonwoven manufacturing business, you've come to the right place.

Things to consider:

  • More products are using nonwoven fabrics than ever
  • As technology improves, so does nonwoven manufacturing
  • You should always partner with a manufacturer interested in solutions

Subscribe to Email Updates

Recent Posts

Follow Me