When’s the last time you really thought about the packaging of your newly purchased items? As you removed the packaging, did you think about the tensile strength of the material? Did you consider the weight? What about the flexibility of the product packaging? If you’re a manufacturer of end-use packaging, you probably consider those things and more. And there are many reasons why nonwovens are the perfect answer in the packaging industry.
The Smithers Group estimated in 2013 that the global packaging market would reach $975 billion by 2018. And the nonwovens portion of that packaging market is continuing to grow as well. Kellie Solutions, a marketing and technology company based in the UK, estimated that nonwovens had captured about $971 million of the overall packaging market by 2014. With an annual growth rate holding steady from about five to seven percent, nonwovens should come close to $7 billion in 2020.
But why should the nonwovens sector continue to grow in packaging?
Kellie Solutions looked at teabags and single-use coffee pads as prime examples of why nonwovens are a perfect fit in the packaging industry. These two applications require a fairly complex mix of packaging characteristics. Materials used in teabags and coffee pads need to have strength and durability in addition to breathability and liquid filtration.
But that’s not all nonwovens can do in packaging:
- Absorption. Think about the absorbent pads in the bottom of meat packages. Those pads are thin, lightweight and super-absorbent...all perfect examples of some of the best nonwoven characteristics.
- Filtration. Nonwovens can prevent environmental gases from speeding up food degradation and help extend product shelf life.
- Flexibility. Nonwovens offer exceptionally flexible, but strong, packaging options for maximum versatility not only in product protection but also in end-use branding.
- Strength. Chemical bond or meltblown processes ensure that the final packaging material is a tough blend with very little propensity toward tearing or puncture before products reach the shelves.
Give nonwoven fabrics a chance before you make a final decision on your packaging. Nonwoven manufacturers can work with you to determine the best material characteristics to meet the product’s end-use needs.
photo courtesy of unsplash.com